In 2000, Apple has decided (at Steve Jobs), they had to rethink their business strategy. They did not want to other retailers starting to sell their products and yearned to offer our customers a unique experience. This will assemble a team of experts Retail / Architecture and embarked on a journey into the perfect store design. It was very similar to the design of a product - a prototype was built and reaffirmed designs until they were happy. Teams participating in the design of the Apple stores worldwide now Bohlin Cywinski Jackson, Eckersley O'Callaghan, Eight Inc., Gensler, and ISP Design, Inc., together with the design team at Apple.
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